Topic mobility

Bye bye Mobilityweek, hello Klimagipfel

The European Mobilityweek was celebrated in almost 2000 cities with a huge number of events: concerts, workshops, discussions and several hands-one opportunities.  It was the main goal of the organizers to make people getting excited about sustainable mobility and to make the thinking about how they can be mobile without causing a negative impact on the environment. The planning on local, regional and national level for Mobilityweek 2015 have already begun – the organizers a looking for even better ways to strengthen peoples support for sustainable mobility and to promote new ways of thinking.

Demo at New York

Demo at New York

The end of Mobilityweek 2014 was the start of the UN Climate Summit where 120 heads of state meet in New York. The summit is the biggest meeting of its kind since the Copenhagen Summit. “Every state needs to have a clear vision on how it will contribute to achieve our common goal to stop the climate change”, said UN chief secretary Ban. “The more time we waste now, the more we have to pay in the future.” Most experts do not expect many results from this summit – most insiders hope that New York will have a positive impact on the summits in Lima and Paris where the decision makers will work on a new agreement for 2020 which will force the nations to agree to severe commitments and promises to fight the climate change.

Mobility in a state of flux

The car industry is changing dramatically. The changes affect the production, the behavior of the consumers and the challenges the car dealers are facing. This is what trend observer Mathias Haas is convinced of. On the website of the Huffington Post the scientist is answering questions about the megatrend in the car industry. Haas is convinced that people are increasingly not looking for cars but for convenient mobility. From his perspective this change of behavior is a megatrend which will be long lasting and fundamental but also extremely subliminal.

In the opinion of the trend observer this fundamental change can also be proven by the fact that many businesses from the IT, Internet and entertainment industry are currently starting to cooperate with the leading car brands. “The big US-companies, mainly from the Silicon Valley, have overfull wallets. Why should a company like for example Facebook not have the strength to successfully enter the market for mobility solutions”?

Haas identifies another megatrend which is emerging at the same time: digitalization. “A smartphone is a piece of technology, but also an approach to life”, said Haas. Smartphones make information and communications permanently available, serve as a platform for entertainment and as shopping portals. Hence the digitalization also affects the car dealers how have to cope with new challenges and new consumer behavior. Just like the car manufacturers they have to find ways to react to the new opportunities that consumers get by mobile digital devices. People are already able to compare cars online, configure their car of choice and even buy it via smartphone.

To manage the change successfully the trend observer recommends vendors and car dealers to find new and better ways to emotionalize their customers to keep them loyal. This can mainly be done via design, innovative features and tools which enable interaction – just like modern charging station should do, too.