Headquarters are becoming much more than an aggregation of working-places, more than the control rooms of organizations and more than just highly functional buildings. Especially in the last couple of years many headquarters appear to become a vehicle for image, reputation and corporate communications. Their design and architecture transport messages addressing employees, customers, partners and the overall public. Continue reading →
What is a symbol? Let´s have a quick look at the all knowing Wikipedia.
“A symbol is something that represents an idea, a process, or a physical entity. The purpose of a symbol is to communicate meaning. For example, a red octagon may be a symbol for “STOP”. On a map, a picture of a tent might represent a campsite. Numerals are symbols for numbers. Personal names are symbols representing individuals. A red rose symbolizes love and compassion.”