Mobility in a state of flux

The car industry is changing dramatically. The changes affect the production, the behavior of the consumers and the challenges the car dealers are facing. This is what trend observer Mathias Haas is convinced of. On the website of the Huffington Post the scientist is answering questions about the megatrend in the car industry. Haas is convinced that people are increasingly not looking for cars but for convenient mobility. From his perspective this change of behavior is a megatrend which will be long lasting and fundamental but also extremely subliminal.

In the opinion of the trend observer this fundamental change can also be proven by the fact that many businesses from the IT, Internet and entertainment industry are currently starting to cooperate with the leading car brands. “The big US-companies, mainly from the Silicon Valley, have overfull wallets. Why should a company like for example Facebook not have the strength to successfully enter the market for mobility solutions”?

Haas identifies another megatrend which is emerging at the same time: digitalization. “A smartphone is a piece of technology, but also an approach to life”, said Haas. Smartphones make information and communications permanently available, serve as a platform for entertainment and as shopping portals. Hence the digitalization also affects the car dealers how have to cope with new challenges and new consumer behavior. Just like the car manufacturers they have to find ways to react to the new opportunities that consumers get by mobile digital devices. People are already able to compare cars online, configure their car of choice and even buy it via smartphone.

To manage the change successfully the trend observer recommends vendors and car dealers to find new and better ways to emotionalize their customers to keep them loyal. This can mainly be done via design, innovative features and tools which enable interaction – just like modern charging station should do, too.

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