EIGHT and the University of Pforzheim investigate the global e-mobility market

To refine the marketing strategy of the business and to adapt the company´s marketing activities to the latest international trends EIGHT just finished a detailed market research project. In cooperation with the University of Pforzheim EIGHT has investigated the global e-mobility market.

Several months students and researchers from the University of Pforzheim have studied and identified markets, analyzed metropolitan areas, questioned companies and evaluated our competitors. The data was then the bases to find answers for questions like “Which countries have the biggest potential for e-mobility and our products?” and “Which companies and industries are interested in our solar charging station?”.

The main results of the study totally confirm the basic strategy of EIGHT. However, the company will employ the key findings to adapt its offer and marketing communications even more to the requirements of the international markets.

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